This PSA campaign is an extension of the "Proud Sponsor of the American Mind" positioning and brand identity.

The work includes TV, radio, print and online advertising.
This was a two-day shoot all on location in Detroit, using local talent.

This spot was made to brand and recruit for the University of Michigan and was broadcast during national college football games.

Look for the Olympic gymnast we filmed in the University of Michigan Law Library @ 1:05).

Thrive campaign.

Thrive campaign.

The Michigan State Housing Development Authority (MSHDA) provides financial assistance to help the people of Michigan access affordable housing, drive community economic development, and address homelessness.

MSHDA’s social posts have been shared by Governor Whitmer, Michigan.gov, The Michigan Supreme Court, various senators and reporters, and the Michigan Department of Health and Human Services.

Bosch North America (NA) welcomed their European colleagues to a conference showcasing the North American divisions and corporate organizations.

This “Road Trip” booklet was an all-inclusive travel guide for a virtual road trip across the United States showing the successes of the NA team, business growth, insights, innovations and workforce initiatives. This guide included the itinerary, speaker biographies, and highlights from Bosch NA regional divisions and corporate organizations.

PSA developed to help save the Michigan Film Tax Credit, and for anyone who cared about all the benefits it provided to Michigan residents and businesses.

The following people who volunteered their time to make this happen: Steve Platto, Brett Warkentien, Donna McGuire, Mary Ellen Krawczyk, Adam Van Dyke, Tom Drew, Flynn Drew, Kurt Kulas, Jim Feltz, Stephen Palmer, Bob Miller, Mark Lesnau, John Cathel, Tim Heslip, Grace & Wild, Darin McGowan, Steve Serraiocco and Laura McGowan.

Direct mail and email concept.

Financial Services of America provides comprehensive retirement planning through long-term partnerships with clients. We created a social campaign and video that sends viewers to the FSA site. The site features a retirement quiz to help assess preparedness to reach retirement goals.

GAP new business pitch tone boards and adlobs based on the concept "There is no GAP between us".

Creative team included Kim Dent, Keith McLenon, Michael Stelmaszek, Robin Todd, Susie Campo, Tom Cerroni and Joe Goddard.

Iconic Collection / PARC / The Fountain
Wine Branding: Terri Hughes, concepts and copy

Motus Integrated Technologies celebrated their 7th annual executive leadership conference with the theme “Getting the Band Back Together.” The conference concept is introduced with this cheeky mockumentary video that also introduces CEO Shawn White to the stage. We conceptualized, scripted, shot, and created extensive retouched rock images for 11 humorous video segments inspired by the mockumentary “This Is Spinal Tap.” Our work helped keep the audience engaged, entertained, and inspired throughout the two-day event. We also developed a themed logo, custom “rock tour” t-shirts, platinum records, posters, event booklets, backstage passes, an official playlist, and themed gift bags for all attendees. These creative elements brought the theme to life, delivering a fun and unforgettable experience. (VIDEO UPLOADS PENDING)